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Maslow's Hierarchy of Needs

There are five levels on Maslow's Hierarchy of Needs. According to Maslow, we all start at the bottom of the pyramid and work towards the top. We start by achieving our most basic needs first. There is no advancement up the pyramid until those basic needs are met. We do not move up to and stay at any certain level. It is a fluctuating system. Our place on the pyramid is determined by situations that happen in our lives.

According to menwithpens.ca, we don't seem to really care when we fill a need. However, unfulfilled needs are a big deal.  They make us worry and stress about achieving said goal. For example, if you have trouble socially or among your peers, you feel insecure about yourself until you have achieved a hire social status among said peers. 

Once you can break down the levels in the hierarchy, you will know where your target demographic lies.  This is helpful so that you are not talking over anone's head or trying to reach people that aren't on the same level of need that your good or service would fulfill.  It's a double bonus if your good or service can both meet a need and reduce stress.  Unfulfilled needs are great for marketing purposes, but you have to be careful not to prey on people.  It is obviously very helpful to fill a need, but don't take advantage. 

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