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The Experience Economy

Walt Disney is a classic example of someone who took an activity and turned it into an experience. He made the idea and the adventure of going to a theme park a complete magical experience. 

I think a full tour guide experience would be great. I'm sure it has been done before, but you can really expand with a tour. Rather than just taking a boring drive about the city with a guy repeating the same old mundane rubric, what if you had "characters" and activities along the route. These characters would explain the city's history throughout different time periods as the city evolved, dressed and accented according to each period. Maybe some of the characters could be famous people that grew up there. Maybe you can stop at certain points and watch someone make candy, squish a penny, take a picture by the city's oldest tree, etc. Maybe you offer treats and what not that the city is known for.

You could even do this with a train! I just recently looked in a fall foliage train ride in Georgia. You are riding a train for 4 hours looking at nature. That in itself is nice and relaxing. But, if got me thinking about this assignment. You could ride a train just like you could ride a bus through a city and learn about the city at the same time. Same basic situation - costumes and everything from different points in the city's history. Almost like a moving dinner theatre sort of deal. 

There are so many possibilities here. Each city would have something different to offer. What would your city offer?

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