As we all know, there are many community events that are open to artists, food vendors, and businesses of all kinds. It is important to choose the right event, one that will be the most beneficial to your business.
As a food vendor, events centered around entertainment are usually easy money. Concerts, fairs, carnivals, craft shows, sporting events, things of this nature. People are having a good time. Everyone always wants to eat good food that is convenient, right? As a consumer, I look forward to eating at new and different food trucks. And, right now, food trucks are especially popular. Events that are more professional or less casual probably don't offer spaces to food vendors, but if they did, I would imagine it would not be a worthwhile event.
With regard to the entertainment centered events, artists and makers would do better to devote their time to a different type of event. People don't want to carry a $150 painting into a concert or football game. They don't want to walk all the way back to their car to put it away either. People sometimes think that they will catch the crowd as they are leaving, but that is not always the case. It is certainly not a suitable fall back plan either. Once an event is over, most people want to go straight home.
These types of vendors are better suited for craft shows and local community events. These events are widely dedicated to makers, as I'm sure we all know. People coming to those events are coming with intent to shop. They want to find that unique, handmade item they just can't live without. Something for their house or to give as a gift.
These events are also opportunities for businesses to set up a booth for the sole purpose of advertising. You may not have anything to sell, but you can hand out business cards that let the public know about the service you provide. With that said, I don't know if you can truly tell how beneficial renting the space was. Unless someone tells you they are coming to you because they saw you at such-and-such-event, you wouldn't really have a way to keep up with it.
It's important to think from all angles before you decide to pay for a space at any event. I would consider some of the most important questions to be: Is it worth my time? Is it the right clientele? Will I sell enough to cover the cost of the vendor fee and earn profit?
From my personal experience, I have two ways I measure an event:
1 - If it was your first time at an event and it was unsuccessful, don't write if off immediately. Most events should be given two tries. By event, I mean an event that is geared toward your business and at which you should be able to perform well. If it's unprofitable both times, then you know it's not for your business. The first time could be unsuccessful due to weather, poor advertising, having another event scheduled on the same day, etc.
2 - A decent rule of thumb on whether you made a "good" profit is to make at least three times the cost of the booth fee. If you have a loss or are only breaking even, it's not the event for your business.
There are some other factors that could contribute to your decision making; but, in my experience, these are the things that can help you make your decision much faster and easier.
As a food vendor, events centered around entertainment are usually easy money. Concerts, fairs, carnivals, craft shows, sporting events, things of this nature. People are having a good time. Everyone always wants to eat good food that is convenient, right? As a consumer, I look forward to eating at new and different food trucks. And, right now, food trucks are especially popular. Events that are more professional or less casual probably don't offer spaces to food vendors, but if they did, I would imagine it would not be a worthwhile event.
With regard to the entertainment centered events, artists and makers would do better to devote their time to a different type of event. People don't want to carry a $150 painting into a concert or football game. They don't want to walk all the way back to their car to put it away either. People sometimes think that they will catch the crowd as they are leaving, but that is not always the case. It is certainly not a suitable fall back plan either. Once an event is over, most people want to go straight home.
These types of vendors are better suited for craft shows and local community events. These events are widely dedicated to makers, as I'm sure we all know. People coming to those events are coming with intent to shop. They want to find that unique, handmade item they just can't live without. Something for their house or to give as a gift.
These events are also opportunities for businesses to set up a booth for the sole purpose of advertising. You may not have anything to sell, but you can hand out business cards that let the public know about the service you provide. With that said, I don't know if you can truly tell how beneficial renting the space was. Unless someone tells you they are coming to you because they saw you at such-and-such-event, you wouldn't really have a way to keep up with it.
It's important to think from all angles before you decide to pay for a space at any event. I would consider some of the most important questions to be: Is it worth my time? Is it the right clientele? Will I sell enough to cover the cost of the vendor fee and earn profit?
From my personal experience, I have two ways I measure an event:
1 - If it was your first time at an event and it was unsuccessful, don't write if off immediately. Most events should be given two tries. By event, I mean an event that is geared toward your business and at which you should be able to perform well. If it's unprofitable both times, then you know it's not for your business. The first time could be unsuccessful due to weather, poor advertising, having another event scheduled on the same day, etc.
2 - A decent rule of thumb on whether you made a "good" profit is to make at least three times the cost of the booth fee. If you have a loss or are only breaking even, it's not the event for your business.
There are some other factors that could contribute to your decision making; but, in my experience, these are the things that can help you make your decision much faster and easier.
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