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Guerilla Marketing

Guerrilla Marketing is a form of marketing that is beneficial for smaller companies. It allows them to compete with the bigger companies without having to spend money.  It allows companies that don't have a lot of money to use their time, energy, and creativity to gain clients/customers instead of using their money.  However, there are three commonly misunderstood ideas about guerilla marketing.

1 - "Guerrilla marketing is all about tactics."  Actually, it is about having a good strategy and being smart with that strategy.  Tactics are the specific actions that one takes in order to achieve their goal/strategy.  You need to know what you want to achieve and then design tactics that will allow you to achieve that.

2 - "Guerilla marketing is about destroying my competition." Actually, it is about focusing on your customer.  Do not obsess over your competition. Be mindful of them and what they are doing, but keep your main focus on your customer.

3 - "Guerilla marketing is about being better."  Actually, guerilla is about being different.  Considering something to be "better" is different to each person. Because this is so subjective, this is not a good measurement.  Being different than your competition means you have something to offer that the others don't.

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