Skip to main content

Guerilla Marketing

Guerrilla Marketing is a form of marketing that is beneficial for smaller companies. It allows them to compete with the bigger companies without having to spend money.  It allows companies that don't have a lot of money to use their time, energy, and creativity to gain clients/customers instead of using their money.  However, there are three commonly misunderstood ideas about guerilla marketing.

1 - "Guerrilla marketing is all about tactics."  Actually, it is about having a good strategy and being smart with that strategy.  Tactics are the specific actions that one takes in order to achieve their goal/strategy.  You need to know what you want to achieve and then design tactics that will allow you to achieve that.

2 - "Guerilla marketing is about destroying my competition." Actually, it is about focusing on your customer.  Do not obsess over your competition. Be mindful of them and what they are doing, but keep your main focus on your customer.

3 - "Guerilla marketing is about being better."  Actually, guerilla is about being different.  Considering something to be "better" is different to each person. Because this is so subjective, this is not a good measurement.  Being different than your competition means you have something to offer that the others don't.

Comments

Post a Comment

Popular posts from this blog

The Importance of Location When Starting a Business

We've all heard it said before: "location, location, location".  We routinely look at location when making many decisions in life, such as buying a house or choosing a school.  When deciding where to plant roots for your new business it is just as important.  Location is an extremely big factor in a company's success. While deciding what state, town, or street to build a store front, there are mny factors to look at. Your utilities will be different depending on where you set up shop.  You need to look at things like: "Are there communities nearby that have the clientele I want to attract? What is the labor market like in said area? Is this close to an interstate so that I can get stuff shipped in or out easily? Where can I put my signage to bee seen buy the most people. " Depending on what sort of company you have, you may need to look at proximity to the railroads too.  However, if you have an internet based company or maybe a business where you offer a se...
Post a Comment
Read more

The Experience Economy

Walt Disney is a classic example of someone who took an activity and turned it into an experience. He made the idea and the adventure of going to a theme park a complete magical experience.  I think a full tour guide experience would be great. I'm sure it has been done before, but you can really expand with a tour. Rather than just taking a boring drive about the city with a guy repeating the same old mundane rubric, what if you had "characters" and activities along the route. These characters would explain the city's history throughout different time periods as the city evolved, dressed and accented according to each period. Maybe some of the characters could be famous people that grew up there. Maybe you can stop at certain points and watch someone make candy, squish a penny, take a picture by the city's oldest tree, etc. Maybe you offer treats and what not that the city is known for. You could even do this with a train! I just recently looked in a fall f...
Post a Comment
Read more

Public Relations

Public relations is about building relationships with key people, managing a reputation, increasing sales, and gaining customers. Market is a component of PR that enhances your reputation, which leads to customers and increased sales. Credibility in a brand is partially dependent on the public relations of an organization. The key to credibility is the creation of new ideas and adapting to them.  Press releases and business stories are a way for customer and shoppers to connect with a business.  These methods of communication have a major influence on how people view the company. A History of Public Relations: True corporate PR began in the 18th century. The first PR department was established in 1889.  The first time PR was applied was in 1897 in order to manage communication between an organization and the public with regards to the railway.  The first public relations agency was founded in 1900. Ivy Lee, who created the first official press released to help th...
Post a Comment
Read more