Entrepreneurial Marketing

As we all know, there are vacant buildings and houses everywhere in the Birmingham metro area. Some of these have been condemned, deemed dangerous, are uninhabitable, etc.  Some, however, have just simply been abandoned. Frozen in time. What do we do with these buildings? Continue to let them become an overgrown eyesore? I think revitalization is a great solution. I understand that this is an expensive option, but it is possible and it is happening all over. Cities all across America are developing plans to re-grow and reinvent their city, Birmingham included.   In Huntsville, Stone Middle School was closed and put on the market in 2009.  A developer bought it in 2014 and turned it into Campus 805, an entertainment venue. Basically, they turned the classrooms into bars, restaurants, and recreational spaces. There is an arcade on the main level, axe throwing on the second level, and beer vats that stand tall in the gymnasium. They also have a large green space outs...

Guerrilla Marketing is a form of marketing that is beneficial for smaller companies. It allows them to compete with the bigger companies without having to spend money.  It allows companies that don't have a lot of money to use their time, energy, and creativity to gain clients/customers instead of using their money.  However, there are three commonly misunderstood ideas about guerilla marketing. 1 - "Guerrilla marketing is all about tactics."  Actually, it is about having a good strategy and being smart with that strategy.  Tactics are the specific actions that one takes in order to achieve their goal/strategy.  You need to know what you want to achieve and then design tactics that will allow you to achieve that. 2 - "Guerilla marketing is about destroying my competition." Actually, it is about focusing on your customer.  Do not obsess over your competition. Be mindful of them and what they are doing, but keep your main focus on your customer. 3 - "Gu...