Skip to main content

Public Relations

Public relations is about building relationships with key people, managing a reputation, increasing sales, and gaining customers. Market is a component of PR that enhances your reputation, which leads to customers and increased sales. Credibility in a brand is partially dependent on the public relations of an organization. The key to credibility is the creation of new ideas and adapting to them.  Press releases and business stories are a way for customer and shoppers to connect with a business.  These methods of communication have a major influence on how people view the company.

A History of Public Relations:
True corporate PR began in the 18th century. The first PR department was established in 1889.  The first time PR was applied was in 1897 in order to manage communication between an organization and the public with regards to the railway.  The first public relations agency was founded in 1900.
Ivy Lee, who created the first official press released to help the Pennsylvania Railroad manage a train wreck.  In 1924, public relations was used to fight for legislation regarding harmful colorants being put into food.  Wall Street crashed in 1929 and PR was necessity.  In 1938, DeBeers used public relations/marketing to link diamonds to romance and sales increased 40%. Coca Cola encourage the war effort by offering every man in uniform a deal on a bottle of coke. From the 1950s - 1990s, public relations was becoming a global occurance.  Brian Solis predicted in the 1990s that the internet would change public relations. Today, there is an International Communication Consultancy Organization that contains 1500+ firms from 28 countries in Africa, Australia, the Americas, and Europe. Social media and digital media are responsible for the most growth for global relations.

Comments

Popular posts from this blog

The Experience Economy

Walt Disney is a classic example of someone who took an activity and turned it into an experience. He made the idea and the adventure of going to a theme park a complete magical experience.  I think a full tour guide experience would be great. I'm sure it has been done before, but you can really expand with a tour. Rather than just taking a boring drive about the city with a guy repeating the same old mundane rubric, what if you had "characters" and activities along the route. These characters would explain the city's history throughout different time periods as the city evolved, dressed and accented according to each period. Maybe some of the characters could be famous people that grew up there. Maybe you can stop at certain points and watch someone make candy, squish a penny, take a picture by the city's oldest tree, etc. Maybe you offer treats and what not that the city is known for. You could even do this with a train! I just recently looked in a fall f...

Which Vendor Opportunity Is Right For My Business?

As we all know, there are many community events that are open to artists, food vendors, and businesses of all kinds.  It is important to choose the right event, one that will be the most beneficial to your business. As a food vendor, events centered around entertainment are usually easy money. Concerts, fairs, carnivals, craft shows, sporting events, things of this nature.  People are having a good time. Everyone always wants to eat good food that is convenient, right? As a consumer, I look forward to eating at new and different food trucks.  And, right now, food trucks are especially popular.  Events that are more professional or less casual probably don't offer spaces to food vendors, but if they did, I would imagine it would not be a worthwhile event.  With regard to the entertainment centered events, artists and makers would do better to devote their time to a different type of event.  People don't want to carry a $150 painting into a concert or fo...

Guerilla Marketing

Guerrilla Marketing is a form of marketing that is beneficial for smaller companies. It allows them to compete with the bigger companies without having to spend money.  It allows companies that don't have a lot of money to use their time, energy, and creativity to gain clients/customers instead of using their money.  However, there are three commonly misunderstood ideas about guerilla marketing. 1 - "Guerrilla marketing is all about tactics."  Actually, it is about having a good strategy and being smart with that strategy.  Tactics are the specific actions that one takes in order to achieve their goal/strategy.  You need to know what you want to achieve and then design tactics that will allow you to achieve that. 2 - "Guerilla marketing is about destroying my competition." Actually, it is about focusing on your customer.  Do not obsess over your competition. Be mindful of them and what they are doing, but keep your main focus on your customer. 3 - "Gu...