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Public Relations

Public relations is about building relationships with key people, managing a reputation, increasing sales, and gaining customers. Market is a component of PR that enhances your reputation, which leads to customers and increased sales. Credibility in a brand is partially dependent on the public relations of an organization. The key to credibility is the creation of new ideas and adapting to them.  Press releases and business stories are a way for customer and shoppers to connect with a business.  These methods of communication have a major influence on how people view the company.

A History of Public Relations:
True corporate PR began in the 18th century. The first PR department was established in 1889.  The first time PR was applied was in 1897 in order to manage communication between an organization and the public with regards to the railway.  The first public relations agency was founded in 1900.
Ivy Lee, who created the first official press released to help the Pennsylvania Railroad manage a train wreck.  In 1924, public relations was used to fight for legislation regarding harmful colorants being put into food.  Wall Street crashed in 1929 and PR was necessity.  In 1938, DeBeers used public relations/marketing to link diamonds to romance and sales increased 40%. Coca Cola encourage the war effort by offering every man in uniform a deal on a bottle of coke. From the 1950s - 1990s, public relations was becoming a global occurance.  Brian Solis predicted in the 1990s that the internet would change public relations. Today, there is an International Communication Consultancy Organization that contains 1500+ firms from 28 countries in Africa, Australia, the Americas, and Europe. Social media and digital media are responsible for the most growth for global relations.

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