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E-Marketing

Today, there is less and less need for newspaper ads. Nowadays, people mainly place their ads on google. It is not like a traditional ad that is placed on a main bulletin board area. Rather, an ad is generated when a search is performed using specific phrasing linked to a specific ad.  Currently, I am looking to purchase a porch swing. When I type "porch swing Birmingham Alabama" into the search engine, four ads are generated from paid advertisers. These advertisers assign relevant words and phrases, called key words, to the service they provide. This way, when someone searches one of those words or phrases, their ad appears.  Below that are non-paid, organic results are for other websites where porch swings may be found. Advertisers can also determine what type of devices their ads appear on. When someone clicks on an ad, the advertiser is charged for the click.

Another way to advertise for a business is through Facebook or Instagram. Advertisers can "sponsor", or pay for, a post to be circulated throughout Facebook to the people who match the parameters they set. There are options to reach people based on sex, age, location, and other factors. You pay for the amount of days you want the ad to circulate rather than paying each time someone clicks.

These are both very effective ways to reach potential customers.

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