Skip to main content

The Importance of Location When Starting a Business

We've all heard it said before: "location, location, location".  We routinely look at location when making many decisions in life, such as buying a house or choosing a school.  When deciding where to plant roots for your new business it is just as important.  Location is an extremely big factor in a company's success. While deciding what state, town, or street to build a store front, there are mny factors to look at. Your utilities will be different depending on where you set up shop.  You need to look at things like: "Are there communities nearby that have the clientele I want to attract? What is the labor market like in said area? Is this close to an interstate so that I can get stuff shipped in or out easily? Where can I put my signage to bee seen buy the most people. " Depending on what sort of company you have, you may need to look at proximity to the railroads too.  However, if you have an internet based company or maybe a business where you offer a service, the location is not as much of a factor because you don't have people coming directly to you.
The location you choose is mostly dependent upon what type of business you have.  It is possible that an unusual location/set-up will work out well.  

Comments

Popular posts from this blog

Vacant Buildings - What To Do With Them?

As we all know, there are vacant buildings and houses everywhere in the Birmingham metro area. Some of these have been condemned, deemed dangerous, are uninhabitable, etc.  Some, however, have just simply been abandoned. Frozen in time. What do we do with these buildings? Continue to let them become an overgrown eyesore? I think revitalization is a great solution. I understand that this is an expensive option, but it is possible and it is happening all over. Cities all across America are developing plans to re-grow and reinvent their city, Birmingham included.   In Huntsville, Stone Middle School was closed and put on the market in 2009.  A developer bought it in 2014 and turned it into Campus 805, an entertainment venue. Basically, they turned the classrooms into bars, restaurants, and recreational spaces. There is an arcade on the main level, axe throwing on the second level, and beer vats that stand tall in the gymnasium. They also have a large green space outs...

The Experience Economy

Walt Disney is a classic example of someone who took an activity and turned it into an experience. He made the idea and the adventure of going to a theme park a complete magical experience.  I think a full tour guide experience would be great. I'm sure it has been done before, but you can really expand with a tour. Rather than just taking a boring drive about the city with a guy repeating the same old mundane rubric, what if you had "characters" and activities along the route. These characters would explain the city's history throughout different time periods as the city evolved, dressed and accented according to each period. Maybe some of the characters could be famous people that grew up there. Maybe you can stop at certain points and watch someone make candy, squish a penny, take a picture by the city's oldest tree, etc. Maybe you offer treats and what not that the city is known for. You could even do this with a train! I just recently looked in a fall f...

Public Relations

Public relations is about building relationships with key people, managing a reputation, increasing sales, and gaining customers. Market is a component of PR that enhances your reputation, which leads to customers and increased sales. Credibility in a brand is partially dependent on the public relations of an organization. The key to credibility is the creation of new ideas and adapting to them.  Press releases and business stories are a way for customer and shoppers to connect with a business.  These methods of communication have a major influence on how people view the company. A History of Public Relations: True corporate PR began in the 18th century. The first PR department was established in 1889.  The first time PR was applied was in 1897 in order to manage communication between an organization and the public with regards to the railway.  The first public relations agency was founded in 1900. Ivy Lee, who created the first official press released to help th...