Focus groups are a helpful way for researchers to assess the way people think or feel. Focus groups are helpful in gathering opinions and ideas on a particular subject. Surveys and questionnaires don't really have a way to capture these aspects. Focus groups are especially helpful with complicated topics or for instances when there isn't a lot of information already available. When people respond in a focus group, they are able to give a more elaborate explanation and answer. These can also be helpful in critiquing a new product or when people have conflicting viewpoints. Once you have these answers, opinions, and viewpoints you can make the correct adjustments for your product or service.
Guerrilla Marketing is a form of marketing that is beneficial for smaller companies. It allows them to compete with the bigger companies without having to spend money. It allows companies that don't have a lot of money to use their time, energy, and creativity to gain clients/customers instead of using their money. However, there are three commonly misunderstood ideas about guerilla marketing. 1 - "Guerrilla marketing is all about tactics." Actually, it is about having a good strategy and being smart with that strategy. Tactics are the specific actions that one takes in order to achieve their goal/strategy. You need to know what you want to achieve and then design tactics that will allow you to achieve that. 2 - "Guerilla marketing is about destroying my competition." Actually, it is about focusing on your customer. Do not obsess over your competition. Be mindful of them and what they are doing, but keep your main focus on your customer. 3 - "Gu...
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