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Focus Groups

Focus groups are a helpful way for researchers to assess the way people think or feel.  Focus groups are helpful in gathering opinions and ideas on a particular subject.  Surveys and questionnaires don't really have a way to capture these aspects.  Focus groups are especially helpful with complicated topics or for instances when there isn't a lot of information already available.  When people respond in a focus group, they are able to give a more elaborate explanation and answer.  These can also be helpful in critiquing a new product or when people have conflicting viewpoints.  Once you have these answers, opinions, and viewpoints you can make the correct adjustments for your product or service. 

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